College Diploma - Marketing Management and Analytics

The three-year Business Management (Marketing) diploma program is designed to give students a background in business management with emphasis on the area of Marketing. Students acquire a solid understanding of the practices involved in marketing and promoting a product or service. This includes advertising, market research, professional selling, distribution, business planning, and customer relations.

1. Analyze the marketing environment to develop a comprehensive marketing strategy with recommendations for implementation and monitoring of the strategy.
2. Critically analyze and provide business solutions to marketing product, price, promotion, and distribution decisions.
3. Integrate ethical marketing strategies and tactics for application in both domestic and global marketing environments.
4. Create support materials for use in the implementation of a marketing strategy.
5. Integrate business concepts for effective business planning and strategic management.
6. Demonstrate application of the Conference Board of Canada employability skills.