The Digital Marketing and Brand Strategy specialization offers a comprehensive blend of theoretical knowledge and practical experience. Delivered through in-class lectures, hands-on labs, and a 10-week internship, the program equips students with essential skills in communication, brand strategy, campaign planning, paid advertising, and consumer behavior—laying a strong foundation for a successful career in marketing.
Students are immersed in the dynamic and fast-paced environment of digital marketing, working collaboratively in groups to deliver tangible results while gaining insights into contemporary industry practices. The curriculum is designed to reflect current industry standards, ensuring students are well-prepared for the demands of the modern marketing landscape.
This specialization is highly regarded by employers in marketing, advertising, promotions, and public relations, both in Canada and internationally. Approximately 75% of students secure employment in the field immediately upon graduation.
Additionally, students have the opportunity to apply credits earned from the diploma toward full- or part-time study in the Bachelor of Business Administration program, offering a seamless pathway to further academic advancement.
Jobs and Careers:
- Marketing Coordinator
- Account Services Coordinator
- Social Media Coordinator
- Public Relations Coordinator
- Media Buyer
- Digital Marketing Specialist
- Special Events Coordinator
- Marketing Manager
- Product Manager
- Brand Strategist
- Merchandising Manager
- Community Relations Manager
- Public Relations and Events Manager
