3-Term Pathway - International Year One in Media and Communications - Continue to Bachelor of Arts (Honours) - Marketing Communications
51-65 Holdenhurst Road, Bournemouth, United Kingdom
311947
Last updated: 23/04/2025
About 3-Term Pathway - International Year One in Media and Communications - Continue to Bachelor of Arts (Honours) - Marketing Communications
For entry to the 2nd year of an undergraduate degree at Bournemouth University. Students' course length is determined mainly by their English language level (UKVI IELTS score or accepted equivalent). All students take a set of common or similar modules to gain key skills for university. If the course is longer than 2 terms, students will take extra modules focusing on one or more of English language, academic skills and basic subject knowledge.
Bachelor of Arts (Honours) - Marketing Communications
This degree has been developed to give students a critical understanding of marketing communications, consumer behaviour, branding, customer relationships and digital communication. Students will learn how to place the knowledge they gain into the wider context of the media and contemporary communication issues, allowing them to create comprehensive marketing strategies across a range of channels and market types.
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