Master of Science - Digital Audience Strategy
1111 S Broadway, Los Angeles, USA
381238
Last updated: 17/04/2025
About Master of Science - Digital Audience Strategy
The Master of Science program in digital audience strategy prepares students to design and execute digital strategies through a data-driven, multidisciplinary, hands-on curriculum.
Students learn to measure and analyze how consumers interact with content online, on social media and on mobile devices. Using those measurement skills, students develop strategies and tactics to grow audiences through search engine optimization, search engine marketing, paid and organic social media campaigns, and digital content creation. They work with clients to develop, test and execute audience growth strategies in real time.
Through required coursework in media law and entrepreneurship, students learn to make sound business decisions regarding consumer privacy, digital data security and community engagement. Through elective courses, students develop additional expertise in areas such as management, audience data and intellectual property. Graduate students may also pursue an internship for elective credit.
Students graduate from the program ready to drive audience growth, lead digital marketing and further business development.
Similar Programs
5
Master of Business Administration (MBA) - Digital and Strategic Marketing
Westcliff University - Los Angeles
Earliest Intake
Sep 2025
Deadline
Jun 2025
Tuition (1st year)
$15,390.00 USD
Application Fee
$51.48 USD
Master of Business Administration (MBA) - Digital and Strategic Marketing - Professional
Westcliff University - San Francisco
Earliest Intake
Sep 2025
Deadline
Jun 2025
Tuition (1st year)
$15,390.00 USD
Application Fee
$51.48 USD
Master of Science - Data Science and Analytics
California State University, Chico
Earliest Intake
Aug 2026
Deadline
Mar 2026
Tuition (1st year)
$17,494.00 USD
Application Fee
$70.00 USD
ApplyBoard Services
GIC
Program
International Student GIC Program
Obtain your GIC from one of Canada’s largest banks without any processing fees.
Student
Loans
ApplyBoard Loans Services
Don’t let a lack of funds keep you from achieving your dreams. Jumpstart your (or your student’s) educational journey with ApplyBoard Student Loans.
Study in Arizona State University (in partnership with Kaplan International) - California Center & Achieve Your Dreams
Ready to launch your study abroad journey? You make it happen, but ApplyBoard makes it easy! Follow in the steps of 500,000+ other students and trust our experts to guide your way.
Register for Free Today
