Master’s degree scholarships
Arizona State University (Kaplan International) - All campuses
Amount
$2,500 - $10,000 USD
Auto applied
Yes
Eligible nationalities
All nationalities
Eligible program levels
Master's Degree
Master of Science - Digital Audience Strategy
1111 S Broadway, Los Angeles, USA
381238
Last updated: 03/06/2025
About Master of Science - Digital Audience Strategy
The Master of Science program in digital audience strategy prepares students to design and execute digital strategies through a data-driven, multidisciplinary, hands-on curriculum.
Students learn to measure and analyze how consumers interact with content online, on social media and on mobile devices. Using those measurement skills, students develop strategies and tactics to grow audiences through search engine optimization, search engine marketing, paid and organic social media campaigns, and digital content creation. They work with clients to develop, test and execute audience growth strategies in real time.
Through required coursework in media law and entrepreneurship, students learn to make sound business decisions regarding consumer privacy, digital data security and community engagement. Through elective courses, students develop additional expertise in areas such as management, audience data and intellectual property. Graduate students may also pursue an internship for elective credit.
Students graduate from the program ready to drive audience growth, lead digital marketing and further business development.
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