Bachelor of Arts - Marketing
About Bachelor of Arts - Marketing
Students will be exposed to a myriad of disciplines such as communications, economics and mathematics. They will learn how to bring a unique perspective to the marketplace and develop consumer relationships. This program pushes students so they can thrive in the workforce post-graduation.
Students will learn:
- They will study the fundamentals of financial markets, microeconomics, and theory in order to design, analyze, and evaluate qualitative data results in marketing proposals.
- They will become an effective communicator and learn how to craft compelling messages for their intended audiences and consumers.
- They will sharpen their mathematical and research skills and learn to translate theory, formulas, and numbers into real behavioral data.
- They will integrate tools from various fields of marketing to develop profitable marketing strategies.
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