This CIM-accredited Master’s will equip students with the knowledge and skills needed to thrive in the ever-evolving world of strategic digital marketing and commerce - ideal for those with a marketing or business degree looking to deepen expertise or individuals with extensive experience in a related field looking to gain a professional qualification.
The programme offers an interactive, learner-centred approach, allowing students to focus on specific areas of interest, while at the same time embarking on a more general exploration of the topics necessary for a modern marketing professional. This blend of specialised and overall knowledge will enhance students' capacity to operate successfully in a number of senior roles.
Students will develop a deep understanding of practices across multiple digital platforms, learning from highly experienced staff and an exciting mix of local, national and global organisations.
Industry contact is key to preparing students to enter or re-enter the industry as an efficient, confident and highly employable specialist who will hit the ground running. As such, Abertay University actively promotes real-world projects, including the option of either a culminating industry style consultation project with an organisation of choice or a traditional dissertation.
