Privacy Policy

Last Updated: April 4, 2019

ApplyBoard Inc. (“ApplyBoard,” “we,” “us,” or “our”) takes the privacy of personal information seriously. We provide you with the ability to investigate the process of becoming a student at certain schools within Canada and the U.S., including information respecting visa applications and program information, and the ability to apply for admission to certain programs of such institutions through our recruitment partners and our website. 

This Privacy Policy sets out the manner in which ApplyBoard collects, uses, discloses and otherwise manages personal information, including information collected directly from you or from our recruitment partners or through our website located at https://www.applyboard.com (“Website”).

 

Collection and Use of Personal Information

We may collect personal information when you:

  • Create an account
  • Explore what programs you are eligible to apply to
  • Create a student profile and/or apply to an educational program
  • Use an ApplyStudent email account
  • Use our Services for Visa Processing
  • Post on our Website
  • Communicate with us
  • Provide information to third parties who we work with
  • Sign up for marketing emails and other communications
  • Participate in our surveys and customer research
  • Sign up for contests and promotions
  • Apply for employment at ApplyBoard
  • Apply to become a recruitment partner 

Create an Account: To access certain features on the Website, you are required to create an account and provide your email address and password, or sign in with Facebook or Google. Your login information is used to create your account, and otherwise provide and administer the service you requested. 

Explore What Programs You Are Eligible To Apply To: You do not have to create an account to visit and browse certain features of our Website, such as to browse various schools and programs, read other content portions of the Website, or determine your eligibility for certain programs. If you choose to use our Website to discover programs you are eligible to apply for, we collect personal information such as your nationality, country of education, highest education, grading scheme, grade average, English/French exam score(s) and the disciplines or programs that you are interested in pursuing. ApplyBoard uses this information to create a list of programs and schools that you are eligible to apply to.

Create a Student Profile and/or Apply to an Educational Program: In order to apply to an educational program, you (or the recruitment partner acting on your behalf) are required to create a student profile on our Website. The personal information we collect in your student profile helps us match you with schools and programs that fit your preferences and qualifications. This information may also be required by the school for the purposes of processing your application. This information may include your first and last name, email address, gender, date of birth, home and mailing address, passport details, marital status, emergency contact information, English or French language test score(s), educational preferences (such as preferred study destination and educational fields of interest), education history, volunteer experience, and other educational information.

Throughout the application process, you have the option to provide additional information such as documentation of awards and school projects. This information is not required to process your application but is recommended to enhance the success of your application.

We may use your profile information and other information about your use of the Website (such as search queries or other links you click on) to provide you with tailored school recommendations through the Website.

Use an ApplyStudent Email Account:

We may create and provide you with an “ApplyStudent” email account to facilitate your communications with certain schools of interest. ApplyStudent email accounts are only to be used for applying to educational programs through ApplyBoard. ApplyBoard monitors the incoming and outgoing emails from ApplyStudent email accounts and may collect information from those emails so that you do not miss any important information regarding your application. You can disable the functionality of this email account by contacting us as set out below.

Use of Our Services for Visa Processing

We offer students the option of processing their student visas through ApplyBoard. If you choose to use this service, we may collect personal information for the purposes of processing your visa application (if necessary), including passport details and information included on a visa application form.

Post On Our Website: You may have the ability to post information (e.g. questions, comments and opinions) through ApplyBoard’s services or on social media platforms, such as Facebook, LinkedIn, or Instagram. Please be advised that any personal information that you voluntarily post to any public forum will be available to other individuals and you should exercise caution when posting any personal information.

Communicate with Us:  When you contact us with a comment, question or complaint, you may be asked for information that identifies you (such as your name, address and a phone number) along with additional information we need to help us promptly answer your question or respond to your comment or complaint. We may also retain this information to assist you in the future and to improve our customer service, product and service offerings, and events and promotions.

Provide Information to Third Parties Who We Work With:  We may obtain personal information about you through our recruitment partners who you are working with and who are using our services to process your application to schools. Occasionally, ApplyBoard will obtain information about you from third parties, such as mailing list providers and third party service providers. Third-party providers are responsible for obtaining consent to provide personal information to us.

Sign Up for Marketing Email and Other Communications: We may offer you the ability to sign up to receive ApplyBoard marketing and promotional communications through the Website, on third party websites (including through social media sites), or educational events and information sessions. In these circumstances, we collect certain personal information (such as first and last name, email address or mobile phone number) which we use to send you email and other communications containing ApplyBoard updates, tips, and other content that may be of interest to you. You can opt out of receiving promotional email from us by following the opt-out or “unsubscribe” instructions provided in your email or text message, or by contacting us as set out below. Please note that you may continue to receive messages from us regarding your application or other transactional and account-related electronic messages from us.

Participate in Our Surveys and Customer Research:  From time to time, we may offer you the opportunity to participate in one of our surveys or other customer research. The information obtained through our surveys and customer research is used in an aggregated, non-personally identifiable form. We use this information to help us understand our customers and to enhance our product and service offerings, promotions and events.

Sign Up for Contests and Promotions: When you participate in a contest or promotion, we may collect your name, address, phone number, email address, and other information you provide. We use this information to administer your participation in the contest or promotion.

Apply for Employment at ApplyBoard: In connection with a job application or related inquiry regarding potential employment with ApplyBoard, you may provide us with certain personal information about yourself (such as that contained in a resume, cover letter, or similar employment and education-related materials). We use this information for the purpose of processing and responding to your application for current and future career opportunities.

Apply To Become an ApplyBoard Recruitment Partner: In connection with applying to become a potential recruitment partner with ApplyBoard, you may provide us with certain personal information such as your first name, last name, address, email address, and personal information about your education and employment background. We use this information for the purpose of processing and responding to your application to become an ApplyBoard Recruitment Partner.

 

Sharing of Personal Information

We will not disclose, trade, rent, sell or otherwise transfer your personal information, without your consent, except as set out herein.

Schools: We share the information in your application with the schools that you are applying to (either directly or through a third party on your behalf, within Canada or abroad). Once ApplyBoard has provided your information to these schools for your application for admittance, ApplyBoard does not have any control over the use of such information by these schools and recommends that you contact them if you have any questions about the manner in which your personal information is treated.

Partners: From time to time, we may partner with third parties to provide benefits to registered members of the Website. With your consent, we may provide certain personal information to third parties so that they can contact you with information about the benefits and/or we may share aggregated, non-identifiable profile and usage data with third party partners for marketing and analytics purposes.

Business Transactions: We may transfer any information we have about you as an asset in connection with a proposed or completed merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of ApplyBoard or as part of a corporate reorganization or other change in corporate control.

Research and Development: With your consent, we may share your personal information with third parties involved in research and development in order to improve our existing products and services and/or create new features to serve you better. Such third parties may include educational institutions, academics, and others in similar fields.

Service Providers: We may transfer (or otherwise make available) your personal information to third parties who provide services on our behalf.  For example, we may use service providers such as cloud providers to send our emails, host the Website and data (including cloud providers) and operate certain of its features. Your personal information may be maintained and processed by third party service providers in the US or other jurisdictions.  Our service providers are given the information they need to perform their designated functions, and we do not authorize them to use or disclose personal information for their own marketing or other purposes.

Legal Requirements: ApplyBoard and our Canadian, US and other service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an organization in the case of a breach of an agreement or contravention of law, or as otherwise required or permitted by applicable Canadian, US or other law. We may also disclose personal information where necessary for the establishment, exercise or defence of legal claims, to detect, suppress or prevent fraud, and to investigate or prevent actual or suspected loss or harm to persons or property.

 

Safeguards

ApplyBoard takes the safeguarding of your information very seriously. We have implemented reasonable administrative, technical and physical safeguards in an effort to protect against unauthorized access, use, modification and disclosure of personal information in our custody and control, including limiting access to our database to legitimate users and employing device encryption and version tracking. 

 

Access & Correction

You may access, update and correct inaccuracies in your personal information in our custody or control at any time, subject to limited exceptions prescribed by law. Simply log into your account, go to your account profile, and make the necessary changes. 

You can request access, corrections or updates to other personal information in our records  by contacting us as set out below. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.

 

Cookies and Additional Information about the Website

Visiting the Website: In general, you can visit the Website without telling us who you are or submitting any personal information. However, we collect the IP (Internet protocol) addresses of all visitors to the Website and other related information such as page requests, browser type, operating system and average time spent on the Website. We use this information to help us understand the Website activity, to monitor and improve the Website and, if you have registered and created a profile on the Website, to send you tailored recommendations for educational programs.

Cookies: Our Website uses a technology called “cookies”. A cookie is a tiny element of data that the Website can send to your browser, which may then be stored on your hard drive so we can recognize you when you return. We use cookies on the pages on the Website where you are prompted to log in or that are customizable. If you have registered with our Website, these cookies (1) may let us know who you are, (2) may be necessary to access your account information (stored on our computers) in order to provide personalized services, and (3) will provide us and our service providers with information that we will use to personalize the Website in accordance with your preferences and interests. You may set your Web browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from the Website, you may not be able to take advantage of all of the features of the Website.

ApplyBoard also uses web analytics services such as Google Analytics. They uses cookies to help us analyze how visitors use the Website. For example, with Google Analytics, the information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by a Google server. Google uses this information for the purpose of evaluating your use of the Website, compiling reports on Website activity for Website operators, and providing Website operators with other services relating to Website activity and internet usage. You can prevent the storage of data relating to your use of the Website and created via the cookie (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link:

https://tools.google.com/dlpage/gaoptout?hl=en. You can also obtain additional information on Google Analytics’ collection and processing of data and data privacy and security at the following links:

https://policies.google.com/technologies/partner-sites and https://support.google.com/analytics/topic/2919631?.

Tracer Tags & Web Beacons: Our Website may also use a technology called “tracer tags” or “Web Beacons”. This technology allows us to understand which pages you visit on our Website. These tracer tags are used to help us optimize and tailor our Website for you and other future visitors to our Website.

Links to Other Websites: Our Website may contain links to other websites that ApplyBoard does not own or operate, including the websites of third party partners. Also, links to our Website may be featured on third party websites on which we advertise. Except as provided herein, we will not provide any of your personal information to these third parties without your consent.  We provide links to third party websites as a convenience to the user.  These links are not intended as an endorsement of or referral to the linked websites.  The linked websites have separate and independent privacy statements, notices and terms of use, which we recommend you read carefully.  We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat your personal information.

Social Media: We may offer you the opportunity to engage with our content on or through third-party social networking websites, plug-ins and applications. When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture) to deliver the content or as part of the operation of the website, plug-in or application. When you provide information from your social media account, we may use this information to personalize your experience on the Website and on the third-party social networking websites, plug-ins and applications, and to provide you with other products or services you may request.

 

Online Ads/Interest-Based Advertising

We work with third-parties such as ad networks and other advertising companies that use their own tracking technologies (including cookies and pixel tags) on our Website in order to provide you with tailored advertisements across the Internet. These companies may collect information about your activity on our Website and third-party websites (such as web pages you visit and your interaction with our advertising and other communications) and use this information to make predictions about your preferences, develop personalized content and deliver ads that are more relevant to you on third party websites. This information may also be used to evaluate the effectiveness of our online advertising campaigns.

Opting-out of Interest-Based Advertising: For more information about interest-based advertising and to understand your options, including how you can opt-out of receiving behavioural ads from third-party advertising companies participating in the Digital Advertising Alliance of Canada, please visit the Digital Advertising Alliance of Canada website at http://youradchoices.ca/choices.

  • Please note that even if you opt-out of interest-based advertising by a third party, these tracking technologies may still collect data for other purposes including analytics and you will still see ads from us, but the ads will not be targeted based on behavioural information about you and may therefore be less relevant to you and your interests.
  • To successfully opt out, you must have cookies enabled in your web browser (see your browser’s instructions for information on cookies and how to enable them). Your opt-out only applies to the web browser you use so you must opt-out of each web browser on each computer you use. Once you opt out, if you delete your browser’s saved cookies, you will need to opt-out again.

Custom Audience: We may also use services provided by third-party platforms (such as social networking and other websites) to serve targeted advertisements on such platforms to you or others, and we may provide a hashed version of your email address or other information to the platform provider for such purposes. To opt out of the use of your information for such purposes, please contact us at info@applyboard.com.

 

Changes to our privacy policy

This Privacy Policy may be updated periodically to reflect changes to our personal information practices. The revised Privacy Policy will be posted on the Website. We strongly encourage you to please refer to this Privacy Policy often for the latest information about our personal information practices.

 

Contact Us

Please contact our Privacy Officer if:

  • you have any questions or comments about this Privacy Notice,
  • you wish to access, update, and/or correct inaccuracies in your personal information, or
  • you otherwise have a question or complaint about the manner in which we or our service providers treat your personal information.

You may contact our Privacy Officer by email at info@applyboard.com or by mail at the following address: 

ApplyBoard Inc.

Suite 600, 101 Frederick Street, Kitchener, ON, Canada

N2H 6R3