Guest Blogging Submission Guidelines
Thank you for your interest in writing for the ApplyBoard Blog. ApplyBoard empowers students around the world to access the best education. Connecting international students, recruitment partners, and academic institutions on its platform, ApplyBoard simplifies the study abroad search, application, and acceptance process.
Who is ApplyBoard’s Blog Audience?
The ApplyBoard blog exists to educate anyone who wants to know more about the ability to access education across the globe and the importance of studying abroad. This includes, but is not limited to, students, recruitment partners, and academic institutions.
Our ideal readers are students looking to study abroad, recruiters looking for information and insights for their international students, and parents who are helping their children decide what programs, schools, and countries to apply too.
We are here to help educate the world on the international student journey. From researching where to go, all the way to preparing for the first day of orientation.
To help explain our audience a little more, here are their most common challenges, needs, burning questions, and pain points:
- How do I qualify for a study permit/Visa?
- How do I study for my IELTS?
- What do I need to know about living in Canada?
- What do I need to know about living in The United States?
- Why was my Visa application rejected?
- What are the most popular career paths this year?
- What are the most popular programs to take?
- What are the most popular schools to attend?
- Can I work while I’m an international student?
- What do I need to do to apply to a school as an international student?
- What are the different provinces in Canada like?
- What are the different cities in America like?
- How do I qualify for permanent residency after my studies?
What is ApplyBoard Looking For?
We are looking for new stories that we haven’t told before. We want to speak to students, parents, or recruiters and ensure our content not only engages them but also educates. We have covered a large number of topics on our blog in the past, and are looking for a unique perspective, a new story we haven’t thought of, or different insight into a pressing issue.
Here are a few of our 2020 blog objectives and some potential areas of focus to help guide your writing:
- Create data-driven content: Use analytics, direct audience feedback, and trending topics to guide blog topics and direction.
- Content based on popular search terms
- Trending international education topics
- Content geared toward large international education markets
- Lay the groundwork for blog’s use as an international education resource: Write on topics that are relevant to stakeholders.
- Content that reflects all stages of the student journey, from the consideration phase through to starting a career after school
- Create content that serves more target audiences in more ways: Build content geared toward parents, professional resources for recruiters, specific geographic audiences, and specific audience interests (as conveyed by data).
- Professional content geared toward recruiters
- Target emerging student markets
- Target parents with topics like safety, quality of education, how to help your student choose a school, and more information on resources
Please look through our blog to see what we have already covered or take a look below at some of our top-performing topics:
IELTS (The International English Language Testing System): A standardized test of English language proficiency for non-native English language speakers. Used by most post-secondary institutes to determine acceptance to programs. Tips, tricks, and useful information about studying for, taking, and passing the test.
School Programs: Highlight programs students should consider applying too, and why. This can include popular programs for job seekers, programs with high enrollment, information about career paths, and more.
Life Abroad: Pick a popular study destination and discuss what it’s like to live there. What can they do for fun? Where should they eat? What events do they need to know about? Create a mini “What to Know” travel guide for a specific country, city, province, or area.
Visa: International students need a study permit/visa to study abroad. Updating them about pressing changes, how they can better prepare for obtaining a Visa, common reason Visas are rejected, and more.
Student Life: For many international students, this is their first experience with post-secondary school. Educate students on what life is like at college/university. What homecoming is, what orientation is like, what sports are popular on campus, how to navigate campus life, and more.
International Travel: Preparing for long flights, tips for living in a new country, what to expect on your travel day, adjusting to a new culture, how to fight homesickness, and more.
For some more inspiration and insight, our top-performing blog posts are:
- 5 Best IELTS preparation books for international students
- Top 10 Universities for Computer Science in Canada
- 5 Most Affordable Cities in Canada for Students
- 5 Most popular film schools in Canada
- IELTS Results – When and How to Get Your Score
Use these top blog posts as guidelines for what types of topics/blogs resonate well with our audience, but please do not repeat these topics.
How Can I Increase My Chance of Being Published?
We receive a lot of blog submissions and only publish the best of the best. To help you increase the chances that we will accept your post, look at the tips below:
- Your copy is a minimum of 800 words (max. 2,500)
- Your blog post is formatted for readability
- Include headers, sub-headers, bullet points, list, images, etc
- Make sure your post has a clear point that is woven throughout
- Focus on educating the reader by providing actionable advice
- Include videos, images, graphics, and other rich media to illustrate your story (with sources)
- Include examples, metrics (with their sources), and quotes to support your post
- Include relevant keywords throughout your post in a natural way and optimize for SEO
- Link back to and clearly explain where you got data, metrics, quotes, and media
Finally, at the end of the day, a successful blog post needs to tell a good story. What is most important to us is engaging our audience and helping them.
What We Won’t Accept
There are some things we, unfortunately, will not be able to publish:
- Anything that has already been published
- We cannot share a post that has already been published on another site or blog
- Anything that’s been covered on our blog before
- Please search our site before submitting your post
- Anything that may be construed as a link-building scheme
- Include no more than one link to your company’s website in the body of the post
- Anything that’s overly promotional for your organization
- We focus on value and education, not features and product placements
- Anything that is someone else’s work
- We will not accept or publish plagiarism of other authors’ or companies’ work
- Anything offensive, inaccurate, or overly critical of individuals and companies
How Do I Submit a Blog Post to ApplyBoard?
When you’re ready to pitch an idea to ApplyBoard for the blog please fill out the form below.
The Fine Print
ApplyBoard is not obligated to publish your post. All blog posts must pass our editorial standards, to qualify for publication. If your post is declined, you are free to submit a new idea at a later time.
The ApplyBoard content team reserves the right to edit and adapt your blog content as we see fit, and update it in the future for accuracy and comprehensiveness.
ApplyBoard reserves the right to include calls-to-action to ApplyBoard content, including but not limited to email newsletters, reports, eBooks, and other downloadable content.
You may not republish your guest post to your company blog, Medium, LinkedIn, Facebook or any other sites once published on the ApplyBoard blog. This is due to the risk of a Google duplicate content penalty. You are allowed to share the ApplyBoard link to your post.
Thank you for your interest in being a guest blogger.